Ideas The shift

Abundance & Scarcity

AI makes candidates cheap. Commitment stays expensive.

In 30 seconds

  • Bolt-on AI automates our strength and ignores our weakness.
  • AI’s second superpower is understanding the whole — exactly where humans fail.
  • The old problem was that the company could not build enough. The new problem may be that it can build too much.

Not a better tool. A different economy.

The first instinct is to treat AI as a shiny new IT tool and bolt it onto what we already have. A good bolt-on can deliver real value. But it does not release the hostages: the bolted-on agent inherits the data, software, processes and authority structures of the Gonglomerate era.

What is changing is not the toolbox but the economics of producing the things enterprises are made of. AI produces ordinary, deterministic software and configuration far faster and cheaper than any team could a few years ago. Another workflow, rule set or alternative design is no longer something you plan a year in advance.

Where the cost went

What collapsed is the cost of producing a candidate. What did not collapse is the cost of committing: checking that it works, fitting it into everything that already exists, deciding whether it should exist at all, and answering for it afterwards.

Scarcity does not evaporate. It moves — from making the thing to deciding about it.

The five things that stay scarce

  • Intent — what we want, and why. (The cartoon.)
  • Context — the part of what the company knows that is relevant, current and connected.
  • Authority — who may decide, act, stop, or accept risk.
  • Judgment — what to do when the answer is not obvious.
  • Evidence — reality’s reply.

All five come from people. And all five must be written down somewhere a machine can reach them.

The superpower we ignore

AI has a second superpower: understanding the whole. No human holds a large organization in one head. AI can read every policy, contract and incident report in one sitting, notice that three of them disagree, and trace a customer promise from the strategy paper to a field in the billing system.

Yet bolt-on AI targets individual steps — where humans were never the weak link — and leaves the whole unmanaged. Giving the machine the whole requires something no company yet maintains: the Organizational Brain.

“Notice what those five have in common: not one of them is produced by a machine.”

— Corporate Stockholm Syndrome